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Description
Tourism: Principles and Practice 6th edition by Alan Fyall, ISBN-13: 978-1292172354
[PDF eBook eTextbook]
- Publisher: Pearson Education UK; 6th edition (October 9, 2017)
- Language: English
- 672 pages
- ISBN-10: 1292172355
- ISBN-13: 978-1292172354
This sixth edition of Tourism: Principles and Practice is set in a dynamic world where the political and economic geographies are rapidly changing. Taking these changes into account, the new edition continues to address key issues within the tourism and hospitality sectors. Written by scholars with a wealth of experience, it provides a blended and insightful view of the tourism industry and the latest trends in the world in which it operates.
The sixth edition provides updated content on consumer behaviour and tourism demand, looking at how these play out within destinations where social media and smart phones have altered booking patterns.
Furthermore, each chapter focuses on seminal work that has been undertaken and incorporates the latest thinking in the subject area. For example, the chapter on tourism, crises and disaster management brings new approaches to the topic, including novel ways of measuring the impact of terrorist attacks on tourist arrivals.
A student friendly and approachable text that integrates theory with new case study examples, the sixth edition is suitable for students at both the undergraduate and postgraduate levels wanting to master the subject of tourism.
John Fletcher is Pro Vice Chancellor, Research and Innovation, at Bournemouth University.
Alan Fyall is Orange County Endowed Professor of Tourism Marketing at Rosen College of Hospitality Management, University of Central Florida.
David Gilbert is Emeritus Professor of Marketing at Surrey University, UK, and visiting Professor at Bournemouth University, UK, and DUFE, China.
Stephen Wanhill is Professor of Tourism Economics at the University of Limerick, Ireland, and Emeritus Professor of Tourism Research at Bournemouth University, UK.
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